The Language of Stereotypes

“Once you label me you negate me.” Søren Kierkegaard Most of us have an uncanny ability to stereotype. (Stereotype, incidentally, comes from the Greek word, “stereos,” meaning firm and “typos,” meaning impression.) We see people through a lens of personal experience, which allows us to categorize people quickly so as to make sense of our…

Personal Brands

“I am ashamed to think how easily we capitulate to badges and names, to large societies and dead institutions.”  Ralph Waldo Emerson, Self-Reliance Every marketing course will tell you that branding sells products, but few connect it to the original meaning of branding cattle with a hot iron. Whether we know it or not, we live…