Urban art is a form of self-expression and social commentary that has the power to alter any space into something special, memorable, and exciting. There are many different types of urban art: there are “street artists” who leave their mark on buildings; there are artists who specialize in creating characters out of found objects; there are mural artists who are revitalizing cities across the globe.
The City of Montreal Celebrates Art
Montreal’s Mural Festival is an 11-day event that brings artists from around the world. With a mission to reinforce Montreal as a “go to global destination for contemporary urban art,” the MURAL Festival has transformed Montreal over the past six festival seasons.
“Dazzle My Heart”, a permanent mural by Michelle Hoogveld, was a collaboration with Mural Montreal in 2021. Presented by the City of Montreal, this project was a part of a revitalization initiative for the city’s various neighbourhoods.
“Dazzle My Heart” was a massive undertaking, considering that the hotel is over 171 feet high. Imagining the artist working on a sling stage suspended from the rooftop of the hotel takes my breath away. Michelle Hoogveld’s creative energy transformed the building with vibrant hues which included over 80 different shades of colour.
“Dazzle My Heart” Montreal, Quebec
“Le Germain Hotel Montreal unveiled a major project collaboration with Mural, North America’s largest urban art festival. Following its official re-opening after extensive renovations, the boutique hotel is exhibiting an impressive, permanent mural — Dazzle My Heart, by Canadian artist Michelle Hoogveld — on its front and side facade. This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods.” Michelle Hoogveld Website