The Write Approach

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Writers Fest

If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don’t write, because our culture has no use for it.”

Anais Nin

One of the maxims of promotion is to identify a target market so that you can construct a marketing program that has a realistic probability of drawing an audience, consumer, listening or reader.  Many creative individuals rebel against the commercialism of this type of approach even as they recognize that monetary considerations cannot be ignored indefinitely.

The stakes are considerable. Food on the table and a roof overhead is a reality that we all face.  For writers, there is the added uncertainty of artistic direction.  Writing may be finding that delicate balance between the need to write what is in the heart with the desire to please an unknown audience.   Yet, it seems that those who listen to their inner voice achieve the greatest reward – they have responded to their calling.

“To me, the greatest pleasure of writing is not what it’s about, but the inner music that words make.”

Truman Capote